How can we use fewer resources? You know, this walking more lightly upon the earth thing? How about just make the economy grow faster?
There's a certain disconnect between what journalists write about matters economic and what economists write about matters economic. Yes, even at the FT.
Netsmith does wonder though, whether alternative history as written by economists will catch on.
No wonder there is still controversy about what to do about finance: there's still controversy about what happened.