We've been holding regular events with bloggers and print journalists for about five years now. Since then I have detected a marked change in the fortunes of each side:

Year 1: The bloggers sat at the back and the print journalists asked who they were.

Year 2: The print journalists told us that blogging was utterly insignificant.

Year 3: The print journalists admitted that blogging had spread but it was all rubbish.

Year 4: The print journalists agreed that yes, blogging was becoming important.

Year 5: The print journalists sat at the back and the bloggers asked who they were.